How fashion can combat greenwashing in 2023

As the fashion industry grapples with its impact on the climate, it must also reckon with how it talks about sustainability. Greenwashing — when brands use vague marketing terms to communicate a product’s “sustainable” bona fides, whether that relates to carbon emissions, water use, fabric composition or production — has long been a concern for activists and others doing the work to educate consumers on fashion’s harmful practices.