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Post-pandemic e-commerce bubble: has it burst?

Now that the world has not only reopened for business, but simultaneously fallen into an economic climate of high inflation, increased production prices, supply chain issues and a cost-of-living crisis, has ecommerce taken a hit? Recent data from ONS (Office for National Statistics) shows that online sales fell by 2,8€ in November 2022, with overall retail sales dropping by 0.4% from October’s figures. However, it is worth noting that ecommerce sales were still 18.2% higher than pre-pandemic February 2020 levels.